Motion Design & Branding

Animation Meets Identity

Motion design and branding are two powerful disciplines that, when combined, create unforgettable visual experiences. Our comprehensive course covers everything from creating stunning animations in After Effects to developing complete brand identities that tell compelling stories.

Motion Design Mastery

Motion design brings static graphics to life, adding energy, emotion, and engagement to your work. In today's digital landscape, motion graphics are everywhere – from social media content to television commercials, from website animations to mobile app interfaces. Our course teaches you to create professional-quality animations that capture attention and communicate messages effectively.

After Effects Fundamentals

Adobe After Effects is the industry standard for motion graphics and visual effects. Our comprehensive After Effects training starts with the fundamentals – understanding the interface, working with compositions, and mastering the timeline. You'll learn about keyframes, easing, and how to create smooth, natural animations. We'll cover essential concepts like parenting, expressions, and pre-compositions that allow you to work efficiently on complex projects.

As you progress, you'll dive into advanced techniques like shape layers, masks, and effects. You'll learn to create text animations that grab attention, design logo animations that bring brands to life, and build complex motion graphics sequences. We'll cover camera work, 3D layers, and how to create depth and dimension in your animations.

Animation Principles

Great animation isn't just about moving things – it's about understanding the principles that make movement feel natural and engaging. We'll explore the 12 principles of animation, adapted for motion graphics. You'll learn about timing, spacing, anticipation, and follow-through. These principles will help you create animations that feel polished and professional, whether you're animating a simple icon or a complex scene.

Video Content Creation

Motion design skills open doors to creating various types of video content. You'll learn to create social media videos, explainer animations, promotional content, and more. We'll cover how to work with audio, sync animations to music, and create content that's optimised for different platforms and formats. You'll also learn about rendering, compression, and delivering final files in the right formats for different uses.

Branding and Identity Design

Branding is about creating a complete visual and emotional identity for a business or product. It goes far beyond just a logo – it encompasses everything from colour palettes and typography to brand voice and application guidelines. Our branding course takes you through the entire process of creating a cohesive brand identity that resonates with target audiences and stands out in competitive markets.

From Concept to Identity

Every great brand starts with understanding. You'll learn to conduct brand research, analyse competitors, and identify what makes a brand unique. We'll teach you to develop brand strategies that align with business goals and target audience needs. You'll learn to create mood boards, explore concepts, and develop initial directions that capture the essence of a brand.

The logo design process is central to brand identity, and we'll cover it in depth. You'll learn to create logos that are memorable, versatile, and timeless. We'll explore different logo styles, from wordmarks to symbols, and teach you to design logos that work across various applications and sizes. You'll also learn about logo variations, lockups, and how to present logo concepts professionally.

Building a Complete Brand System

A brand identity extends far beyond the logo. You'll learn to develop comprehensive brand systems that include typography, colour palettes, imagery styles, and application guidelines. We'll cover how to create brand guidelines documents that ensure consistency across all touchpoints. You'll learn about brand applications – from business cards to websites, from packaging to environmental graphics.

Typography plays a crucial role in brand identity, and we'll explore how to select and pair fonts that reinforce brand personality. You'll learn about colour psychology and how to choose colour palettes that communicate the right message. We'll also cover how to develop brand voice and tone guidelines that ensure consistent communication across all channels.

Real-World Applications

Throughout the course, you'll work on projects that combine motion design and branding. You'll create animated brand identities, develop motion graphics for brand campaigns, and build complete brand systems with animated elements. These projects will help you understand how motion and branding work together to create powerful visual experiences.

Our instructors share insights from their experience working with major brands and creating award-winning animations. You'll learn about client communication, project workflows, and the business aspects of working in motion design and branding. We'll cover pricing, contracts, and how to build a portfolio that showcases your capabilities in both disciplines.

Your Creative Future

By completing this course, you'll have skills that are in high demand across multiple industries. Motion designers and branding specialists work in advertising agencies, design studios, tech companies, and as freelancers. The skills you gain here will open doors to exciting career opportunities and allow you to create work that makes a real impact.

Whether you want to specialise in motion design, focus on branding, or combine both disciplines, this course provides the foundation you need to succeed. You'll graduate with a portfolio of work that demonstrates your capabilities and a deep understanding of how to create visual experiences that engage, inspire, and drive results.